Vision’ and ‘Mission’ are often used interchangeably
- A clear, compelling statement of what the company aspires to become in the future
- Conveys the unique purpose of a company
- Delimits the scope of activities that the company is, or will be, undertaking
Companies need vision to
-
provide a sense of direction and purpose to the organization
guide the development of strategies and organizations
energize and inspire people to action
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